What Customers Are Saying

Bing Maps Licensing from OnTerra Systems

Bing Maps provides easy to use, low cost access to vast amounts of rich content and information ranging from global high resolution aerial imagery and maps, address geocoding and driving directions.

OnTerra Systems, an authorized Bing Maps Reseller, provides commercial licensing based on the “known-user” licensing model.  Each individual person using Bing Maps within the annual licensing period, regardless of how they access Bing Maps (in desktop software, through a networked distribution model, a custom internal application, etc…), should be properly licensed. 

We have a commercial account minimum annual licensing requirement of $300 USD covering up to 5 users, above that the price is $60/user/year.  Volume discounts are available.

There are three primary ways to access Bing Maps:

Web Map Service (WMS)

OnTerra’s WMS for Bing Maps, formally known as MapSavvy, is a web map protocol that provides access to Bing Maps base data such as ortho imagery, road data and hybrid layers in Open Geospatial Consortium (OGC) compliant Web Map Service format.

A primary advantage of WMS is its portability across multiple platforms, since nowadays nearly all commercial off-the-shelf (COTS) software packages with mapping components are capable of consuming third party WMS.  The web map service is also a flexible tool to bring maps into custom applications in a number of development environments.

Using a WMS is different in each software environment, and we have technical experts who can help.  We also offer an advanced projection service which supports thousands of custom EPSG codes upon request.

NEW – Advanced Projection WMS –  OnTerra now offers an advanced projection Bing Maps service, which provides the same OGC-compliant WMS in native custom-specified map projections, opposed to the standard web mercator projection, with support for thousands of EPSG codes on-demand. 

ATTENTION: CAD USERS – Many CAD programs cannot re-project WMS inputs on-the-fly, and integration of an existing project and available WMS sources has historically been problematic – with our new advanced projection service, we can now stream Bing Maps in any projection such as State Plane or UTM, and any datum such as NAD83, WGS84, etc…

Click here for more Bing Maps WMS information and free trial

Software (GIS, CAD) Keys

Certain software packages like ESRI have the ability to load a Bing Maps API key natively into specific prompts.  The ultimate function is quite similar to that of WMS, but the mechanism of loading and streaming the maps is different. 

(Any software that can utilize a Bing key can also consume Bing as a standard WMS, as described above.  Depending on your internal software and network settings, the function of both the key and WMS can vary, and you may see better performance with one of the other.)

OnTerra provisions all software-specific Bing keys from our own master Bing Maps account.  You will receive your own key for use within your organization, as illustrated below.



Enterprise Key / GIS Usage / 20 Users

Created Date: MM/DD/2014      Expiration Date: MM/DD/2015


To contact us regarding software keys, including a free trial, please fill out our Software Keys order form

Developer’s API Keys

If you are developing your own custom software applications, the native Bing APIs are licensed similarly to the WMS or software keys.

If you have already generated your own Bing Maps account and are already testing trial or basic keys, we can provide licensing by converting your account to enterprise status, or we can simply provide you with API keys partitioned from our master account.  

To contact us regarding developer keys, please fill out our Developer Keys order form